This report is for founders, CEOs, CMOs, and senior decision-makers who are responsible for marketing budgets and outcomes — not for people running ads day-to-day.

If you approve spend, manage agencies, or are accountable for growth, this was written for you.

I work at director level with large brands and complex advertising ecosystems, reviewing, challenging, and improving how marketing actually performs commercially.

Day-to-day, my job is to:

challenge teams and agencies

question assumptions

push for accountability

make sure marketing decisions serve the business — not just the reports

This report reflects what I see repeatedly across agencies of all sizes.

Because too many businesses are paying for marketing that looks successful but doesn’t move the business in a meaningful way.

Not because agencies are evil — but because incentives, reporting structures, and outdated practices often protect activity over outcomes.

This report exists to give decision-makers clarity — whether that confirms everything is working, or exposes what needs fixing.

No.

I’m not here to take accounts, replace teams, or sell services inside this report.

In many cases, the best outcome is confirming that your agency is doing the right things — and knowing why.

If there are issues, the goal is to fix them collaboratively and intelligently.

No.

The report is standalone and intentionally direct.

You’ll know within minutes whether it’s relevant to you..

Especially then.

Some of the most expensive problems hide inside accounts that appear stable, efficient, or “well-managed”.

This report helps you validate whether “good” is actually good — or just comfortable.